OTTIMIZZATORE PERFORMANCE CAMPAGNE

Analizza la campagna e ottimizza per risultati migliori usando approccio sistematico:

STEP 1: ANALISI PERFORMANCE
Metriche campagna attuali: [fornisci dati]
- Scomposizione fonti traffico
- Analisi funnel conversione
- Pattern engagement audience
- Trend costo per acquisizione
- ROI per canale/segmento

STEP 2: IDENTIFICAZIONE PATTERN
Identifica opportunità di ottimizzazione:
- Segmenti audience ad alta performance
- Tipi contenuto che convertono meglio
- Pattern timing ottimali
- Elementi con performance basse
- Opportunità riallocazione budget

STEP 3: STRATEGIA OTTIMIZZAZIONE
Per ogni opportunità identificata:
- Raccomandazione specifica di cambiamento
- Predizione impatto atteso
- Sforzo implementazione richiesto
- Metodologia testing
- Definizione metriche successo

STEP 4: DESIGN A/B TEST
Crea framework di testing:
- Ipotesi primaria da testare
- Design variazioni test
- Calcolo dimensione campione
- Pianificazione durata
- Criteri significatività statistica

Mostra ragionamento per ogni step, poi fornisci piano di ottimizzazione actionable.

ESEMPI DI OTTIMIZZAZIONI DI SUCCESSO:
[Includi 2-3 esempi few-shot di precedenti ottimizzazioni campagne con metriche specifiche]

CAMPAIGN OPTIMIZATION ANALYSIS - SaaS FACEBOOK ADS

## STEP 1: PERFORMANCE BASELINE ANALYSIS

**Current Metrics Assessment:**
- Budget: €10K spend
- Conversion Rate: 2.5% (industry benchmark SaaS: 3-5%)
- GAP ANALYSIS: 40-50% below industry standard

**CRITICAL METRICS NEEDED per full analysis:**
- CPM (Cost per 1000 impressions): [provides reach efficiency insight]
- CTR (Click-through rate): [creative/audience resonance indicator]  
- CPC (Cost per click): [targeting precision metric]
- CAC (Customer Acquisition Cost): [business viability metric]
- LTV/CAC ratio: [campaign sustainability indicator]

## STEP 2: PATTERN IDENTIFICATION FRAMEWORK

**HIGH-PRIORITY INVESTIGATION AREAS:**

1. **Audience Segmentation Performance:**
   - Compare lookalike vs interest-based targeting
   - Analyze demographic breakdowns (age, location, job title for B2B)
   - Identify high-value segments with disproportionate conversion rates

2. **Creative Performance Analysis:**
   - Video vs static image vs carousel performance
   - Headlines/copy variations that drive highest CTR
   - Landing page alignment with ad messaging

3. **Timing and Placement Optimization:**
   - Day-of-week and hour performance patterns
   - Platform placement (feed vs stories vs audience network)
   - Device performance (mobile vs desktop for SaaS trials)

## STEP 3: OPTIMIZATION HYPOTHESES

**HYPOTHESIS 1: Audience Refinement (Expected Impact: +30-40% conversion rate)**
- Current targeting likely too broad for SaaS product
- Recommendation: Create tighter lookalike audiences based on best customers
- Implementation: 3 new ad sets with different lookalike %s (1%, 2%, 5%)

**HYPOTHESIS 2: Landing Page Optimization (Expected Impact: +25-35% conversion rate)**  
- 2.5% conversion suggests post-click experience issue
- Recommendation: Create dedicated landing pages per audience segment
- Implementation: A/B test personalized messaging vs generic landing page

**HYPOTHESIS 3: Creative Message Alignment (Expected Impact: +15-25% CTR)**
- SaaS benefits need clearer value proposition in ads
- Recommendation: Test problem-focused vs feature-focused messaging
- Implementation: 5 creative variations emphasizing different pain points

## STEP 4: A/B TEST ROADMAP

**TEST 1: Audience Segmentation (Weeks 1-2)**
- Control: Current broad targeting
- Variants: 1% lookalike, 2% lookalike, interest-based refined
- Success Metric: CAC reduction >20%
- Sample Size: €2K budget per variant

**TEST 2: Landing Page Optimization (Weeks 3-4)**
- Control: Current generic landing page  
- Variants: Role-specific pages (marketing manager, sales director, CEO)
- Success Metric: Conversion rate >4%
- Implementation: Dynamic UTM-based page routing

**PROJECTED IMPACT SUMMARY:**
- Baseline: 2.5% conversion, estimated €400 CAC
- Optimized: 4.2% conversion, estimated €240 CAC  
- ROI Improvement: 67% increase in campaign efficiency
- Timeline: 4 weeks to full optimization implementation